Joffrey’s Coffee

Joffrey’s is a specialty coffee company offering distinctive, globally inspired blends crafted to bring bold flavor and personality to every cup.

Overview

Project Overview

The client approached us to develop a distinctive visual identity for a new retail coffee line that would be sold in cafés and specialty shops. The goal was to give each blend its own vibrant personality—using unique colors, origin-inspired imagery and expressive typography—while maintaining a consistent design system that clearly connected the products as one cohesive family.

The final direction combines bold packaging, rich environmental photography and lifestyle-focused promotional materials designed to stand out on shelves and translate seamlessly across posters, retail signage, displays and digital marketing.