COCORICA

Project Overview

The client approached us with the idea of creating a high-quality organic chocolate brand inspired by the natural beauty, culture, and relaxed spirit of Costa Rica. Starting with the initial product concept, our goal was to build a distinctive brand that would feel premium, authentic, and elevated while still maintaining an approachable, organic personality.

Our process began with market research into the premium chocolate, organic food, and infused confectionery categories. We reviewed competitor positioning, packaging trends, retail presentation, color palettes, typography, and visual storytelling to identify opportunities for the new brand to stand apart. From there, we developed the Cocorica product-line name, combining the product’s Costa Rican roots with a memorable, ownable identity.

We explored multiple logo directions and packaging concepts, presenting a range of visual approaches before refining the selected direction through several rounds of client feedback and revisions. The final identity pairs rich tropical imagery, deep natural colors, custom illustration, and metallic gold detailing to communicate quality and sophistication. The relaxed sloth character adds warmth and personality while reinforcing the brand’s connection to Costa Rica.

The completed brand system was extended across chocolate-bar packaging, individual chocolate squares, retail display boxes, shipping materials, apparel, promotional merchandise, and lifestyle imagery. The result is a cohesive upscale organic chocolate brand designed to feel recognizable, premium, and consistent across every customer touchpoint.